Duong Van Mai Elliott, on why many Vietnamese supported the Viet Minh causing South Vietnam to ultimately lose, in her memoir The Sacred Willow. Copyright 1999, Oxford University Press:
“Gradually it dawned on me that it was not communist cleverness or trickery that was making us lose. We were losing because of ourselves, because we had been unable to come up with a system, an ideology, and a leadership that could tap these same qualities (patriotic, self-sacrificing, determined, and courageous) in the people, inspire them, and pull them together in the same direction to win the struggle. I realized that I could not blame those that fought on the other side for our own failure to offer a more attractive alternative."
This may apply to business as well. To win, a company must come up with a product, an opportunity, and a message that can tap people, inspire them, and pull them together in the same direction to win in the marketplace. We cannot blame those that purchase another company's product for our own failure to offer a more attractive alternative.