Saturday, January 30, 2010

Derivation of "Excogitos"

I wanted to call it "Ruminations" due to the association with the idea of a cow chewing its cud, but the name was already taken.  (Surprise, surprise.)

There is a nifty site called visualthesaurus.com that I use for branding ideas at work.  I typed in "ruminate" and out came "excogitate".  Schmear with a little poetic license in the rehlms of conjegation and attitude and you get the title of this blog.

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