I wanted to call it "Ruminations" due to the association with the idea of a cow chewing its cud, but the name was already taken. (Surprise, surprise.)
There is a nifty site called visualthesaurus.com that I use for branding ideas at work. I typed in "ruminate" and out came "excogitate". Schmear with a little poetic license in the rehlms of conjegation and attitude and you get the title of this blog.